5 REASONS WHY CONTRACTORS SHOULD BE USING A BRANDED EMAIL ADDRESS

 

If given the option, which Contractor or Construction Company would you choose to contact given the following email addresses:

  1. Info@SomeConstructionCompany.com
  2. SomeConstructionCompany@gmail.com?

It’s probably safe to assume you’d pick the first one – in a recent Verisign survey, 65 percent of consumers believe a construction company-branded email is more credible than a business using a free email account from Gmail or yahoo.

Although it may initially seem insignificant, there is a bigger takeaway here than just email. It’s really all about building credibility and branding; essentially, the impression your business is promoting to the outside world. And for small companies in today’s competitive market, branding is how one business will stand out from another.

Are you still uncertain? Below are five solid reasons why you should be using a business-branded email address for your company:

1. Make The Right First Impression

A branded email shows the world your company is established and professional. A generic or free email address can project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your clients will feel you’re here to stay and serious about your business.

2. Create A “Stronger” Image

A free email address can convey that your business is new, or small, or part-time or is not run professionally. Having a branded email creates a more “professional image” and can help prevent awkward situations where potential clients may not want to compensate you as fairly. Additionally, setting up multiple email addresses for different segments of your business (e.g., billing@SomeConstructionCompany.com . info@SomeConstructionCompany.com , support@SomeConstructionCompany.com , etc.), will support that established, professional image you need.

3. Build Credibility And Trust With Your Brand

Unfortunately, scam artists do exist, so many consumers won’t be comfortable emailing personal information to Jack_Smack66@gmail.com. But when you have a branded email address, you’re providing a sense of security and reassurance to your customers that your business is legitimate and that the client is going to feel that they are emailing a real person at a real company.

4. It’s FREE & Easy (with ContractorWebsites.com)

When you choose to use www.ContractorWebsites.com for your construction company website, hosting, email and marketing, we do all the work for you. One of the most asked questions we get is (What if I want to keep my Gmail email address?) We have an answer for you. We can still set up “Info@SomeConstructionCompany.com for you and then forward all the emails to your other account. But it is best to keep personal emails and business emails separate with a separate signature line.

5. Promote Your Company Name… As Much As You Can!

The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.

So if you, like many other Construction companies, think that branding was only meant for large Contractors or companies with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.

 

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